Presentation: Wirify – Lessons from a micro internet phenomenon

This presentation on Wirify discusses the original concept, the launch in December 2010, and what followed. It also includes lessons we learned, to help fellow online entrepreneurs plan and build their web-based products. Read the full post for more.

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Presentation: Usability testing – Just Do It. Five methods for improving usability in-house

We recently gave a lecture on usability testing including five methods that you can use to improve usability in your own projects. Read the full post for a complete set of slides and supporting materials.

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How to name your product, service, or startup

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it. Read the full post for practical tips on how to get started with naming.

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17 guidelines for better information architecture…from 1991

Kent L. Norman published an interesting book titled “The Psychology of Menu Selection: Designing Cognitive Control at the Human/Computer Interface” almost two decades ago. This post lists some the menu design guidelines provided in the book, adapted for information architects to use with today’s websites.

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